Recent figures released in the UK show that on average, 56,000,000 SMS messages are sent every day in the UK, representing a huge income source for carriers and premium SMS providers. The market in the UK (and the rest of Europe) is a mature one, especially with the prevalence of cross-network SMS being relatively cheap, and with almost universal cross-network premium SMS services.

The most common uses for SMS are, obviously, for communicating with friends, with the most common premium SMS services being ringtones (where SMS is used for billing), horoscopes or football alerts, simple, automated text services. And so some people may think the SMS industry has reached it’s peak, and everything’s now been done. (more…)