It appears that the big boys are finally starting to take notice. To quote Lincoln Wallen, CTO of EA:

Integration across platforms is something that we think the market will evolve to - so it’s a very important thing to come about. It’s not quite there yet, but certainly, looking into the future, we expect most mobile propositions to evolve multi-platform access.

So no, it’s not right to say that we’re not looking at the integration across multiple platforms. Obviously there are various barriers there based on licenses and just sheer practicality, but if you go out far enough we see those things as very highly integrated.

It’s certainly taken long enough. It’s about time some of the larger publishers realised that ‘mobile games’ doesn’t just mean ‘games that run on mobile handsets’.

Interestingly, the article linked above goes on to say

His comments add further weight to the arguments of the many proponents of transmedial access, who advocate game systems which allow players to access content through both mobile and fixed devices - often providing a different way of manipulating the content depending on what type of device is being used.

Does this make me a proponent?

Technorati Tags: Mobile, Mobile Games, Games, Cross Platform Gaming